Destination Loyalty: Building Attitudinal Brand Connections
Conceptualizing Attitudinal Destination Brand Loyalty Attitudinal Destination Brand Loyalty (ADBL) represents a profound psychological commitment held by a traveler toward a specific geographic location or tourist brand, transcending mere transactional behavior. Unlike behavioral loyalty, which is strictly defined by repeated visitation or purchase frequency, ADBL focuses on the deep-seated cognitive, affective, and conative factors that […]