Tag: digital travel

November 14, 2025 / mohammed looti

AI Travel Agents: Revolutionizing Customer Service

Introduction to AI-Enabled Travel Service Agents The integration of Artificial Intelligence (AI) into the travel and tourism sector represents one of the most significant paradigm shifts since the advent of online booking platforms. Artificial Intelligence-Enabled Travel Service Agents (AITESAs) are sophisticated, autonomous or semi-autonomous systems designed to manage, personalize, and execute tasks traditionally handled exclusively […]

November 22, 2025 / mohammed looti

Online Travel Shopping: Attitudes & Trends

Introduction and Conceptualization of Attitudes Toward Online Travel Shopping The study of consumer attitudes toward online travel shopping represents a significant subdomain within both consumer psychology and e-commerce research. An attitude, fundamentally defined, is a learned predisposition to respond consistently favorably or unfavorably toward a given object, person, or situation. In the context of travel, […]