Tag: digital communication


Communications Channel Affect: Improve Your Strategy

Introduction and Definitional Framework The concept of Affect for Communications Channel explores the profound relationship between an individual’s emotional state, or the intended emotional tenor of a message, and the subsequent selection or suitability of a specific communication medium. Affect, in this context, is understood broadly as the conscious subjective representation of feeling or emotion, […]

Read More

Facebook Information Sharing: Attitudes and Privacy

Introduction and Conceptualization of Sharing Attitudes Attitudes toward information sharing on Facebook represent a critical area of psychological and communication research, examining the underlying beliefs, evaluations, and behavioral intentions that drive users to disclose personal data on the world’s largest social networking site. These attitudes are complex, formed by a delicate balance between the perceived […]

Read More

Facebook User Attitudes: A 2024 Study

Defining Attitudes Toward Facebook Attitudes toward Facebook represent complex psychological constructs that reflect an individual’s overall evaluation, feelings, and behavioral intentions regarding the social networking service. Unlike simple usage statistics or momentary emotional reactions, attitudes are relatively enduring organizations of beliefs, feelings, and behavioral tendencies directed toward the platform as an object. These attitudes are […]

Read More

Mobile Phone Attitudes: Usage, Trends & Impact

Conceptualizing Attitudes toward Mobile Technology Attitudes toward mobile phones represent a critical domain within contemporary social and environmental psychology, reflecting the deep integration of this technology into daily human life. An attitude is typically defined as a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor. In […]

Read More

Social Network Attitudes: What Users Think

Conceptualizing Attitudes Toward Social Networks Attitudes toward social networks (SNs) represent complex psychological constructs that reflect an individual’s evaluation—positive, negative, or mixed—of platforms like Facebook, Instagram, X (formerly Twitter), and TikTok. These evaluations are not merely transient opinions but are enduring organizations of beliefs, feelings, and behavioral intentions regarding the use and impact of these […]

Read More