B2B Service Innovation: Strategies & Trends
Defining Business-To-Business Service Innovativeness Business-To-Business Service Innovativeness (B2B SI) represents the capacity of an organization operating in a business-to-business context to systematically develop and implement novel service offerings, processes, or business models that create significant value for its organizational clients and enhance its own competitive position. Unlike innovation focused solely on tangible products, B2B SI […]