Amphibians: Conservation, Attitudes & Why They Matter
Introduction: Defining Attitudes and Amphibians The psychological study of attitudes toward non-charismatic megafauna, particularly amphibians, reveals a complex interplay of evolutionary predispositions, cultural conditioning, and perceived threat. Attitudes, generally defined in social psychology as a predisposition or tendency to respond positively or negatively toward a certain idea, object, person, or situation, are crucial determinants of […]