Affective Decision Making: The Psychology of Choice
Introduction to Affective Decision-Making Affective Decision-Making (ADM) represents a critical paradigm shift in cognitive science, moving beyond purely rational, utility-maximizing models of choice. Traditionally, economic and psychological theories depicted decision-makers as calculating agents who meticulously weigh probabilities and objective outcomes. However, ADM posits that emotions and feelings—collectively termed “affect”—are not mere disruptive noise but fundamental […]